Acer is planning to launch Android OS-based mobile devices in India next month. Acer has launched one Android phone ‘A1’ till now in global market, so if Acer is talking about multiple launches, we can expect the launch flurry to start from India. Which has become a crucial market for every device manufacturer.
A recent entrant in the Indian market, Acer is banking to find a footing with affordable Android phones, most probably touchscreen devices, among the 500 million mobile subscribers in India. The company, which has launched eight devices developed on the Microsoft Windows platform, believes Google’s mobile operating system will allow it to develop customised mobile applications that could accelerate Acer’s growth.
According to Richard Tan, Acer’s country head for Smart Handheld Business, the company intends to come to the market with products that would offer an easier way to synchronise data between devices, courtesy of its presence in both the computer and mobile phone areas. He said, “We will launch devices that can sync data, files, images between computers and mobile phones.”
Tan added that next year the company would focus on developing content around the Android platform and launch up to 10 new mobile devices.
With its focus clearly on the mobile device segment priced in the range Rs 10,000–20,000, Acer is getting aggressive on expanding its retail presence.
Via Business Standard