As its relationship with Verizon has unraveled, LG Electronics is seeking a new opportunity with T-Mobile USA in North America, according to a research note by Prudential.
LG is losing ground due to its lack of a smartphone line-up in the market. In the third quarter of this year, LG recorded a 29.7 percent market share in North America, a 2 percent drop from the previous quarter, whereas Samsung maintained its lead with a 25.6 percent share, according to the research firm Strategy Analytics.
Although the North American market is crucial to LG, its share in North America is decreasing due to Verizon’s slack, Prudential said. Furthermore LG was excluded from Verizon’s holiday promotion program this year.
Before recovering its position with Verizon through a competitive smartphone release, LG may make two kinds of new attempts, Prudential said. One would be to enter the prepaid market to increase its shipment of low-end mobile phones. The other would be to offer mobile phones through T-Mobile. To date, LG’s main contractors have been Verizon and AT&T.
Last month, T-Mobile officials reportedly visited LG’s headquarters in Seoul. Considering T-Mobile is aggressively marketing the Android-based smartphone, LG could also be a manufacturer for T-Mobile’s Android smartphone. LG has already introduced two kinds of Android-based smartphones, the GW620 and the GW880.