Idea launches new 3G Android smartphone Aurus for INR 7,190

Indian telecom operator Idea Cellular has announced a new 3G Android smartphone. A re-branded version of Alcatel’s One Touch 985N, the Idea Aurus has been priced at INR 7,190.

The smartphone features Android 2.3, 3.5-inch capacitive display, 800MHz processor, 5MP rear camera, front camera, 1300 mAh battery, and dual-SIM connectivity.

Out of two SIM card slots, only one card slot supports 3G connectivity.

Idea has also pre-loaded quite a few applications on the Aurus including its own App store called Idea App mall. Other bundled apps include Android Manager, augmented reality app Layar, Currency Converter, Facebook, photo editor PicSay, Pinball game, Ringdroid, Shazam and Twitter.

Idea Aurus does not come with stock but a slightly tweaked version of Gingerbread on-board.

This is the fourth Android smartphone launch from the telco, Idea has three other Android smartphones in its portfolio including Idea Blade, Idea ID-918 and Idea ID-280.

  • Android OS version 2.3 (Gingerbread)
  • 3.5 inch display with  320×480 pixels resolution
  • 61.84 x 116 x 12.15 millimetres
  • Weight: 136 grams
  • Front Camera: 0.3 MP
  • Rear Camera: 5 MP
  • CPU: MediaTek MT6573 processor
  • 256 MB RAM, 512 MB ROM
  • External Storage: 32GB maximum
  • Connectivity: WiFi 802.11a, b, g, n, Bluetooth, GPRS, 3G, Edge
  • Battery : Standard 1300mAh battery Li-Ion
  • Dual SIM, Dual Standby


“3G is becoming an enabler in smaller towns which don’t have good broadband access. Deep rooted mobile network and availability of affordable smartphones are making acceptance and adoption of 3G services faster in Tier 2 & 3 towns. The new Aurus will offer key 3G features like Video calling which will be a new experience for users of all age groups, especially the youth and working professionals, who want to own high-end, feature rich smartphones but find them unaffordable,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular, in a statement.


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