Major Samsung brand overhaul rumoured at CES 2013

Samsung is reportedly planning a huge branding make-over at the upcoming Consumer Electronics Show in January 2013. The Korean manufacturer has roped in Scott Bedbury, who was associated with Nike and other known brands, to help the company shed its Asian technology company image and move more towards global technology brand.

This branding shift will include a brand new logo and other visual change, Samsung has even stopped printing new business cards for senior management, reports Channel News. “We have been told to wait till January,” told a Samsung source to the publication.


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