Sony has already stopped making feature phones, but now we are hearing that Sony might even stop making entry-level smartphones. This news might come as a shock to various budget conscious consumers, who were happy with smartphones like Xperia tipo that provide value for money.
According to a report in CNET Asia, a Sony executive has told the blog that Sony might leave the very entry tier in order to keep the “Sonyness” in their smartphones, which apparently is not implementable at lower price-points.
“We’re ready to be a premium smartphone provider, logically then, at the very entry level is where you lose the ‘Sonyness’. And it’s where you cannot implement some of these wonderful things from Sony at such a low cost, we might leave the very entry tier to some other manufacturers,” Stephen Sneeden, Xperia product marketing manager told CNET.
He added that mid-to-premium tier seems more suitable market to the company, as with time flagship devices trickle down to mid-range. So, effectively Sony will only be releasing flagship and high-end smartphones.
In order to further emphasize the new (possibly) company strategy, Sneeden stated that Sony cannot compromise on the experience that the company is trying to show to the customer.