According to the quarterly mobile tracker report released by IDC, phablets (smartphones with display size more than 5-inch and less than 7-inch) have emerged as the fastest growing smartphone segment in the Indian market. It grew 17 times year-on-year and has taken 30 per cent of the Indian smartphone market in Q2, 2013.
According to IDC, overall the smartphone market in the country increased 21 per cent year-on-year but the quarter over quarter growth was at modest 4 per cent.
“The growth in the India smartphone market is driven by consistent performance by local vendors who accounted for more than half of the total smartphone market in 2Q13. These vendors have been scaling up operations owing to rising migration of the user base from feature phones to smartphones,” said Manasi Yadav, Senior Market Analyst with IDC India.
In terms of the vendors, Samsung continues to top the smartphone market with 26 per cent of the total but Micromax is closing in pretty fast and now holds 22 per cent of the market share, followed by Karbonn with 13 per cent share.
IDC notes that dual-SIM smartphones with entry-level pricing are the key driver of growth for the smartphone market in the country. The share of sub- $200 smartphones in 2Q13 accounted for two-thirds of the total smartphone market.
“The key for growth in this market, as with most emerging markets, is a low-priced phone equipped with a large screen and dual SIM slots,” said Kiranjeet Kaur, Senior Market Analyst with IDC’s Client Devices group. “The dual SIM phenomena, which had accelerated the growth of local vendors in feature phone, turned to dual SIM smartphones flooding the Indian market. Topped with an attractive sub-US$200 price tag, these smartphones are highly attractive,” she added.