Indian smartphone vendor Micromax has announced the launch of its flagship Canvas Turbo A250 phone today. The phone will go on sale beginning October 26 for INR 19,990.
Powered by 1.5GHz MediaTek MT6589T quad-core processor, Micromax A250 Canvas Turbo comes with 5-inch full HD display, 2000 mAh battery, and Android 4.2.1. The phone also packs 13MP rear camera, 5MP front camera and dual-SIM support.
Micromax has also pre-loaded quite a few apps and software tweaks on the smartphone including ‘Camerazzi’ camera app, which offers a host of features including 360 degree panorama, and Freewheel that gives access to various apps and features with one click.
“At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them,” said Rahul Sharma, Co-founder, Micromax.
As Micromax earlier revealed, Turbo will be the first smartphone to be endorsed by the company’s new brand ambassador Hugh Jackman.
“The launch of Canvas Turbo would be accompanied with our association with Hugh Jackman, one of the biggest names in world entertainment industry as the new brand ambassador of Micromax Canvas series of smartphones. The launch would be supported with a clutter breaking 360 degree marketing campaign across print, online and TV. The association will set an ideal platform for Micromax as we look forward to venture into international markets,” said Shubhodip Pal, Chief Marketing Officer, Micromax.
Micromax A250 Canvas Turbo key specifications
- 1.5GHz quad-core processor
- 5-inch SHARP full HD CGS display (1920x1080p)
- Full aluminium casing
- 2000 mAh battery
- Android 4.2.1(Jelly Bean)
- 13MP AF rear camera; 5MP FF front camera
- 2GB RAM; 16GB internal storage
- Bluetooth v4.0 and Wi-Fi
- Integrated Music Hub & Game Hub
- Pre-loaded Apps: BBM Download Link, Spuul, Kingsoft Office, M!Security, Blow to Unlock, M!Live, Opera, Hike, FOTA & Games- Jelly Jumper, Fruit Devil, The Darkman
- Colour options: Blue, White