Micromax has announced that it has signed up X-Men star Hugh Jackman has its brand ambassador. The company has also released a teaser video of its upcoming full HD smartphone Canvas Turbo featuring Jackman.
“We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world,” said Shubhodip Pal, Chief Marketing Officer, Micromax.
“I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations,” Hugh Jackman noted in statement.
According to a press release issued by the company, Jackman will be endorsing the company’s Canvas smartphones starting with Canvas Turbo.
There is no word on when Turbo will be officially released but we wouldn’t be surprised if Micromax releases the phone before Diwali to capitalise on the festival shopping.
Micromax Canvas Turbo A250 is rumoured to come with a quad-core processor, and Android 4.3.