Micromax has announced the launch of its new Canvas MAd smartphone, which rewards users to watch advertisements.
According to Micromax, A94 Canvas MAd comes with an application “MAd,” where consumers can view advertisements and get rewarded for it. There rewards points can be used to pay postpaid mobile bills or get prepaid balance credits. It will work across mobile operators, the company noted.
On the specifications front, the phone packs a 4.5-inch FWVGA display, 512MB of RAM, 1.2GHz quad-core processor, 5MP rear camera and 1800mAh battery. The phone also comes with 4GB of internal storage, 5MP rear front camera and Android 4.2.2.
“With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward. This service would provide a high engagement communication channel for the brands to break away from the clutter,” said Rahul Sharma, co-founder, Micromax.
Micromax Canvas MAd has been priced at INR 8,490 and is now available in the country.