Samsung, Carphone Warehouse to launch standalone stores in Europe

SAMSUNG BRAND STORESamsung has announced that it is collaborating with Carphone Warehouse Group to launch over 60 standalone Samsung stores across Europe.

As per a press release issued by the company, this tie-up follow the successful launch of three stand-alone Samsung stores in Spain by Carphone Warehouse last year.  According to Samsung, the new stores will be rolled out in the next three months across seven European markets: UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands.

These stores will have a premium look and feel and will sell Samsung mobiles, tablets, laptops and wearable devices, the company noted in the press release.

“We are delighted to have been chosen as Samsung’s preferred European partner for their store roll-out.  Our Connected World Services business will combine Carphone Warehouse’s retailing expertise and systems with one of the world’s biggest brands and will help us make even more lives better through connected technology,” said Andrew Harrison, Chief Executive Officer of Carphone Warehouse.

Such stores are not new for Samsung, as the company has previously operated “stores within stores” at Best Buy in US and Phone4u in Europe.

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