Samsung is planning to price its latest flagship smartphone Galaxy S5 lower than how it priced the predecessor at launch, report ZDnet Korea. This is not the first time we are hearing about these plans, even Bloomberg reported last week that Samsung was in talks with telecom operators to get the Galaxy S5 price-down.
Given the not-so-earthshattering specifications of S5, it seems plausible that Samsung will be able to price it lower than how it priced Galaxy S4 or even S3 at launch. The comparably lower number of Galaxy S4 sales have made Samsung realise that it can’t get the consumers just by getting specifications up every time. These are some hard times in smartphone arena, on one hand, we are seeing specifications race and on the other hand, the smartphone prices are going down like anything. Manufacturers like Xiaomi and Huawei have forced Samsung to find a middle ground between specs and pricing.
Now, we just have to wait until March-end, when the pricing of Galaxy S5 will become clear and we will know whether the sources of ZDnet Korea and Bloomberg are right or not. We believe they are right as there has been a trend so far – low-key announcement, no heavy-duty specs, no gimmicky software junk, it is all building up to a comparatively lower-priced Galaxy S5.
Just imagine what Samsung could do with all the marketing muscle and a lower pricing for Galaxy S5, sales would just explode but all this is just a theory at this moment. What are your thoughts, let me know in comments.