Google’s new TV play is here. Announced on Wednesday as the part of the keynote speech of the company’s annual developer conference, the new Android TV is Google’s third attempt in this arena.
The company’s first attempt, the Google TV, was a massive failure and despite support from the likes of Asus, Sony, Logitech and more, it failed to gain any traction among the consumers. The second attempt, Chromecast, has been quite successful and continues to be a best-selling device in many countries. Chromecast however has a limited feature-set and is primarily meant for steaming media content. Thus, Google is bringing out Android TV, a comprehensive solution that is simple and easy to use but offers a number of features.
Android TV will be released as a part of a set-top box or directly integrated in the TVs. It supports Android applications, games and is obviously meant for media consumption.
“Android TV brings all that you love about Android apps and games to your living room. Android is baked directly into your TV-watching experience, through a set-top box or as part of your TV. You can use voice search to find a live TV show, a good flick from Google Play, or a music video on YouTube. Plus, because it’s Android, you’ll be able to play your favorite Android games, reimagined for TV and with a gamepad,” Google explained in a blog post.
According to the company, Android TV also support Google Cast, so you can cast online content to your Android TV like you do with Chromecast.
It will be available later this year in a number of TV products. Android TV will also be a part of Sony, Sharp and TP Vision’s all 4K television sets to be launched in 2015.
Quick look the key features of Android TV:
- Watch content from variety of media services like YouTube, Netflix
- Play Android games with gamepad support
- Personalised recommendations right on home-screen
- Voice search & Google Cast support