Nine months after acquiring the shuttered Indian music streaming service Dhingana, US-based service Rdio has announced that it is available in the Indian market. According to the company, it is initially offering a catalogue of 32 million songs in 43 languages.
“India is the fastest growing Internet market in the world with one of the most vibrant cultures for music. We have built a strong local organization here, which is now our largest office and team outside the U.S. Our objective is to raise the bar for the digital music experience in India and provide the most robust offering of music from around the world, all tuned to each individual listener,” said Anthony Bay, CEO of Rdio, on the India launch.
Rdio can be accessed via web browsers as well as Android, iOS and Windows apps in the country and offers free streaming of its music stations to all users, however on-demand playback, ad-free experience and offline access is limited to paid subscribers. The consumers can choose from various subscription plans, which start INR 60 and go up to INR 178.50.
Rdio will be competing with the likes of Saavn, Gaana, Guvera, Hungama, and Airtel’s Wync Music in the country.