Asus on Wednesday announced the launch of its new Zenfone C smartphone in the Indian market. The phone has been priced at INR 5,999 and is now on sale at e-retailer Flipkart and will be available starting February 18 at Asus stores in the country.
“Redefining the smartphone experience for consumers at affordable price points is the new ZenFone C. It incorporates the strategic features of the range like a sublime interface and seamless functionality that has already captured a sizeable portion of the tech-savvy market. Combining finely crafted design with ace performance; this is a pocket friendly device that makes for an incredible customer experience,” said Peter Chang, Regional Head, South Asia & Country Manager, System Business Group, Asus India.
Originally introduced in Malaysia in January this year, Zenfone C features a 4.5-inch FWVGA display, 1.2GHz dual-core Intel Atom Z2520 processor and 1GB of RAM. The phone also packs 5MP rear camera, 0.3MP front shooter, 8GB of internal storage and microSD card slot.
The Asus Zenfone C runs on Android 4.4 with Zen UI on top and comes with 2100 mAh battery, dual-SIM support and 3G. It will be replacing the Asus Zenfone 4 A450CG in the Indian market, which includes similar specifications and has been out-of-stock for the last few weeks.